A plan is an ordered discussion guide or research plan which a moderator uses to control the direction of the group to achieve your research objectives. A plan is the backbone of your online real-time qualitative market research group. It is what you use to structure the group activity and makes conducting a live group as easy as pointing and clicking. It is important you spend the time getting your plan right to take full advantage of the moderator tools. A well ordered plan means you can focus on the group discussion without having to think about the next group activity.