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Online market research 101

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In this topic we get you up to speed with some of the basic principles of market research.

  • What is online qualitative & quantitative research
  • Business Online Market Research for Beginners
  • Getting Started with Online Market Research
  • Types of Online Market Research
  • Moderating 101 for Online Groups & Discussion Boards
  • A Guide to real-time (live) online focus groups
  • Moderating - Managing Dominant Participants
  • Moderating - 7 Quick Tips
  • Characteristics of a Good Research Question
  • Checklist for Conducting a Live Research Group
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